A responsive website is an important part of a well-planned SEO strategy for local businesses. Local search results will rank your business higher if you create content that appeals directly to customers. This is particularly important as more than half of online traffic comes via mobile devices. Additionally, your website should be responsive because Google's mobile-first indexing is now live. You must make your website mobile-friendly in order to stay competitive.
Google My Business
Google My Business is a great tool for local businesses to use in your SEO strategy. It allows customers to review your business and you can add attributes. These attributes are shown in the Knowledge Graph if someone searches Google for your business name. Your listing should be relevant to potential customers, as Google is responsible for 70% of all search queries. Google's market dominance is something no small business owner should ignore.
Schema markup
It is possible to implement schema markup in order to improve your SEO and achieve higher search engine rankings. However, it will require some coding skills. Knowing the basics about Microdata (JSON-LD) and JSON is essential to start. These languages can be used to describe data. Once you have these two skills, you can move on to implementing schema markingup. Choose a template that suits your needs and be as descriptive of it as you can. You can add richness and variety to your local profile by using other elements.
Citations
Citations for local businesses can improve your search engine ranking. Google associates trust with websites that are reputable with more businesses if they have received citations. Other factors are considered by search engine crawlers to assess the trustworthiness of a website, such as its domain rating. You should always look for well-structured links from trusted sources, regardless of source. These are some ways to cite your business.
Positives
Online reviews can increase the SEO of your business. Many industry studies have shown that 84 percent of consumers trust online reviews more than personal recommendations. Adding your own customer reviews to your website will help you build trust with your customers and serve as third-party verification of your business's legitimacy. Find out how to create customer reviews. Respond promptly and politely to reviews.
Responsive design
A responsive design is essential for marketing your business. Whether people are browsing on a smartphone or a tablet, responsive design optimizes your website content and delivers it in the format they expect. It is important that 85 per cent of internet users agree that a website should look as good on a tablet as it does on a desktop. 57% of Internet users said they would avoid businesses with websites that were not responsive.
Keyword research
Keyword research is the cornerstone of SEO for local businesses. Without it, it's impossible to rank your website or optimize your business. Keyword research allows you to develop landing pages, understand your target market better, and help you with ranking tactics. Keyword research can help you identify related markets, refocus products and services, as well as attract the right customers. Here are five strategies to use keyword research for local businesses:
FAQ
Where should my site be located?
Your website should appear near the top of all search results. It should be at the top search results. There may be hundreds of pages for some search terms. How does your website stack up against these other websites?
How Often Should My Site Be Updated?
Updating your site regularly can improve its rankings. But it is not always necessary. If you've already created good content, you may not need to update it frequently.
Do I need a marketing agency to digitally market my product?
Realize that you need extra support for your business before it is too late. A digital marketing agency can provide professional services for small businesses like yours. They know exactly how to promote your company online and keep up with the latest trends in the field.
They can help you with everything, from creating a strategy to implementing it, through managing social media accounts and analytics.
Will A Content Strategy Help Me Get Better Ranking?
A content strategy involves planning how much content you want to produce over time. This strategy includes keywords and topics as well as other information about your company. This plan will ensure that you produce the right amount of content.
How often should SEO be performed?
It doesn't matter how well you keep your links maintained. You don’t have to do regular SEO campaigns. If you stop maintaining links and rely exclusively on organic traffic for your business, it could be costly.
Small businesses are advised to have their SEO updated monthly. For larger companies, quarterly SEO updates may be necessary.
What is a PPC advertisement?
Pay-per click ads are text-based adverts that appear at the top and bottom of pages.
These advertisements are extremely targeted, meaning advertisers only pay when someone clicks on them.
PPC advertising is very similar to Pay Per Call advertising, which we'll discuss later.
Statistics
- If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
External Links
How To
What you need to know about duplicate content and SEO
Search engines and webmasters both face the problem of duplicate content. There are two types. Sites that contain identical content on multiple pages can be called internal duplicates. External duplicates happen when a page contains similar information to another URL.
Internal duplication refers to pages that contain identical text or images. Poor copywriting skills are responsible for this type of duplication. Poor copywriting indicates that you aren't writing unique content for every page. You create internal duplicates when you do this.
External duplication is when one page has similar information to multiple URLs. For example, if you have a product page listing all of your products and a category page listing all of those same products, you've created external duplication.
Google doesn't penalize websites if they have duplicate content. Sites that attempt to manipulate Google's algorithm to rank higher are subject to penalties. It is important to ensure that duplicate content does not appear on your website.
Link building is one of the best ways to manipulate Google's algorithm. Link building involves creating links between your website and other websites. These links are unnatural and may lead to Google devaluing your website.
There are several ways to avoid link manipulation:
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Avoid low-quality, spammy backlinks
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Use anchor text that is relevant to your website.
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Creating unique content for each page on your website.
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Maintaining high-quality content
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Having a good domain name.
In conclusion, don't worry too much about duplicate content. Instead, ensure that every page on your site has unique content. This will ensure that you rank higher on search engine result pages.