Here are some suggestions for content ideas for your company website. It is possible to host a virtual conference via webinar, podcast or coffee date. However, these require active participation and expensive travel expenses. Asking your target audience is another way to get content ideas passively. Find out what your audience wants to read and hear. This will give you valuable insights. Here are some ways you can generate content ideas. Below are the most popular content ideas you can use on your website.
Case studies
Many clients are willing to work with you on a case study. Make sure that you build trust with your client and they fully understand the time commitments and terms. You might want to offer an incentive as a way to encourage their involvement. You might be able to get more value from your case studies than they expected. Here are some tips to help you write a case study and use it as content ideas:
Another key benefit of case stories is the possibility to reuse them. Because success stories are timeless, this type of content can be used as a source of information that is always relevant. You can reuse case studies even after the original case study has ended offering the product/service that inspired it. It's that versatile. You can reuse it in blog posts, ebooks, videos and many other ways. There are many options! Use the call-to actions buttons to help your customers move to the next step in their journey.
How to use case studies? It is important to remember that these aren't press releases. They can be used as a way to announce a new product or launch. It's important to make sure your case study is not obsolete. You can use case studies to help you develop content for your marketing strategy as long as they are relevant and have an impact on readers.
Case studies, just like all other content, won't attract the same amount of traffic or engage as other content. They're still worth creating. Here are some suggestions to help you get started.
Testimonials
Testimonials have the power to build trust in a company. When used strategically, testimonials can be an effective way to lead prospects down the buyers' journey. A well-written testimonial can increase the company's credibility, reinforce its credentials, and encourage visitors to purchase your product. Here are some tips to help you create memorable testimonials.
Start with a testimonial page. Most brands have one on their website, but it can feel like spam. Besides, people tend to ignore testimonials that seem too forced or unrelated to the topic at hand. It is a good idea to place testimonials on the most important web pages. Placing them where customers are most likely will find them is a good idea. You might want to add them to your contact us page. Be sure to include relevant testimonials.
Customers love to read real testimonials and are likely to share them with their friends. A website with a list of satisfied customers will increase brand awareness and sales. Don't be afraid of engaging with customers via social media. Follow them on social media and comment on their posts. These posts will increase trust and boost your business. If you want your content to stand out from the rest, use testimonials.
Quotes, written reviews and videos are all possible formats for customer testimonials. Q&As are also available. These testimonials can not only improve your brand's perception but also boost your conversion rate. And the testimonials should contain the name of the customer, his company name, and image. Additionally, testimonials are great content ideas for websites and landing pages. You can create a great story from real customers and turn it into a marketing tool for your business.
Social media polls
Use polls to engage your social media audience and get their attention. It is easy to create polls. They can address various stages of the buyer’s journey. A poll about current trends and products might be a good option to increase engagement. Whether they're text or visual, polls can encourage users to visit your website.
Social media polls can be very useful. Make sure you choose the right platform. The best platform to do this is Instagram. Users can see the correct answer immediately. People tend to engage better with businesses on social media if they seem approachable, friendly, and engaged. A poll can help you engage your audience meaningfully and drive engagement. You can also get answers to your questions and gain insight into the emotions of your audience.
While a poll may be more impactful than a normal text update, it's important to remember that Facebook polls have limited organic reach. Boosted posts can increase its visibility and reach. LinkedIn had group polls, but they were removed in 2014. Snapchat and Pinterest, however, don't have polls yet. Consider using a third-party application to host your polls if you want them to be noticed and stand out.
Insta polls are a great way to measure customer interest, in addition to being great content ideas. For example, you could create an Instagram poll that asks your audience to judge a contest or an event. This will ensure that people don't skip your story. And since people won't be able to skip a story without a poll, it's likely to be seen as a more genuine story.
Audio articles
Audio articles can be a valuable tool for businesses who want to increase visibility. Podcasts can be a great way for businesses to increase their visibility. In addition to the increased visibility, audio articles are also cheap to produce. These audio files can be recorded yourself or hired by a professional to help you create high-quality audio files for your business. Ultimately, audio articles can greatly enhance the value of your content.
Another advantage of audio articles is their adaptability to the everyday life of workers. Many people don't have time to read lengthy articles in the car or while waiting for a train. Audio articles allow you to read on the move. According to a study by CSS Tricks, 45% of people listen to music at work, and 24% regularly listen to podcasts. Audio articles are an excellent way to make your content accessible to more people.
A dedicated page is a great way to make your audio content more discoverable. You can share and curate your content. It also allows you to reuse and re-share old articles. You can also create a page for this purpose and add a listen button to your site. Your content will be read more if audio content is included alongside your written content. You can increase the chances of converting your audio content into a downloadable form.
Although video content tends to be more widely distributed, audio content can be more easily accessed by the visually impaired. Many people find audio content much more entertaining than reading text. Audio content can be used to evoke emotions and improve productivity. It can be made accessible to people with disabilities. It can help increase your brand awareness. The benefits of audio articles are many. Audio content not only increases the enjoyment of your audience but also makes your website more accessible.
Print magazines
Publishing is a business that wants to retain advertisers and increase subscribers. Content is crucial. Print magazines are still a good way to get timely information. However, they must be longer-lasting to stay in the readers' and advertisers' interest. A newspaper's content is vital, but print magazines also need to include other content types in order for them to remain profitable. Your content will be meaningless if you don't understand your audience.
Before you start planning for your first magazine issue, you should consider how much you can afford. Print magazines are expensive. From $15,000 to $50,000, it can seem like an excellent idea. A print magazine can cost upwards of $250,000 to make internally. Additionally, you will need a team with print specialists to maintain the project. A print magazine is worth the initial investment, but it's worthwhile to be able to reap its benefits.
The cover is another important aspect of a printed magazine. A great cover will draw new readers to your magazine. You have the ability to convert them into paying subscribers. Also, a magazine cover is crucial as magazines are often stored behind each other. Ideally, it should be slightly higher that the cover, with your logo and/or a call for action.
Print magazines are not the only option. Online publications can also be used to reach people who don't have access to a screen. These publications can also be easily repurposed into digital versions. The chief Content Officer magazine, published by the Content Marketing Institute, is a great example of such a publication. This format is ideal for sharing custom data as it typically contains graphs, charts and text. Find examples of successful reports on this topic here: Best Universities Websites of 2019
FAQ
How much does SEO cost?
SEO costs depend on the size and industry of your business, as well as your budget. For smaller businesses, it may be only a few hundred bucks per month. Larger companies will spend many thousands of dollars each month. Use our SEO calculator for a free estimate.
Will A Content Strategy Help Me Get Better Ranking?
A content strategy is a plan for how much content will be produced over time. This includes keywords, topics and other information about you company. This will ensure you don't write too much or not enough content.
What is an SEO Campaign?
An SEO campaign is a combination of activities to improve visibility for a webpage or domain in search engines like Google Bing Yahoo and Yahoo. These activities include optimising the title tags and meta description tags, URL structure pages, images, internal links, and page content.
Keyword research is a key part of SEO campaigns. This involves identifying keywords that are likely to increase organic traffic. Once keywords are identified, they should be optimized across the website from the homepage to individual pages.
Statistics
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- 64% of marketers actively create SEO campaigns because they help hit multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, improving your conversion rate, and much more. (semrush.com)
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
External Links
How To
How can I determine if my SEO is doing well?
There are many indicators that will help you determine if you're doing great in SEO.
-
Users should leave your site without clicking anything else if their bounce rate is less than 30%. A high bounce rate means your audience doesn’t trust you or isn’t interested in what your company sells.
-
Visitors will visit different pages on your site. This is a sign that they are engaging with your site.
-
Your conversion rate is increasing - your target audience is more aware of your product/service and wants to purchase it.
-
Your average site time is increasing. Visitors spend more time reading your content.
-
Increased traffic from search engines is a sure sign you're doing excellent SEO.
-
You are receiving more shares on social networks - this means your content is being shared and reaching other audiences than your followers.
-
You get more comments on forums, which shows that people are responding positively to your work.
-
There's more engagement around your website - more likes, tweets, shares, and likes on posts.
-
Your rank in SERPs has been increasing, which is a sign of your hard work paying off.
-
You are receiving more leads through your website. This indicates that people found your website by accident and are now contacting it.
-
Your sales are growing - this shows that people who came to your website searching for your products and services are buying them.
-
Your blog post gets more views/comments, showing that people find your content interesting and helpful.
-
Your email list will have more subscribers - this means that people trust your business enough to subscribe to your updates.
-
The sales are increasing - this means that people are liking your products and are willing to pay more for them.
-
You have more followers on social media, which is a sign that your followers share your content and engage in your brand.
-
This indicates that journalists are discussing your brand online and you're receiving more PR mentions. This increases your brand awareness and improves your reputation.
-
You're being recommended more often - this shows that other companies also recommend your brand.
-
Your customers will keep coming back to your site, which shows that they are satisfied with your work.
-
Your competitors are losing ground. This means that they haven't invested as much in SEO campaigns as you. It makes them look bad.
-
Your brand image is changing. This indicates that your brand popularity is growing among a new customer base.